Agriculture is not just part of Mesa County’s history. It is a core part of our business community and a driving force behind our regional economy.
During Ag Awareness Week, we are taking time to recognize the role agriculture plays across the Grand Valley, not only in what we produce, but in how our economy functions, how our landscapes are shaped, and how our community continues to grow.
At the Grand Junction Area Chamber of Commerce, we view agriculture as a business sector that is deeply connected to the success of other industries. Farms and ranches are not isolated operations. They are capital-intensive businesses that create jobs, support supply chains, and contribute to the long-term stability of our region.
What the Data Tells Us
Recent findings from the Western Slope Agriculture Report reinforce what many in our region already know.
Agriculture supports more than 9,000 jobs across Western Colorado and contributes hundreds of millions of dollars in economic output. It generates significant tax revenue and plays a direct role in funding the infrastructure and services our communities rely on.
At the same time, the data highlights real challenges. Producers are navigating rising costs, environmental pressures, and long-term questions around land use, succession planning, and sustainability.
This is not just an agriculture issue. It is a business issue that impacts industries across Mesa County.
Read the full study: gjincubator.org/agriwest/
Agriculture Is Not Optional
Agriculture shapes more than our economy. It shapes our identity, our quality of life, and our ability to attract and retain a strong workforce.
Working farms, orchards, and grazing operations are part of what makes Mesa County a place where people choose to live, work, and invest. They contribute to tourism, support local businesses, and help define the character of the Western Slope.
As our community grows, we cannot take agriculture for granted. Its future depends on intentional decisions, strong business planning, and a shared understanding of its value.
Read more: https://gjchamber.org/agricultureisnotoptional
The Roots of Our Business Community
Agriculture is deeply connected to the broader business ecosystem in Mesa County.
From transportation and manufacturing to food service and retail, many industries rely on the success of agriculture. When producers face challenges, those impacts ripple outward, affecting businesses across the region.
Recognizing agriculture as part of our business community allows us to have more informed conversations, build stronger partnerships, and support long-term economic resilience.
Read more: https://gjchamber.org/therootsofourbusinesscommunity
Ag Awareness Week in Mesa County
Ag Awareness Week is bringing agriculture to the forefront through a series of events happening across Mesa County.
Throughout the week, community partners are hosting opportunities for producers, businesses, educators, policymakers, and community members to come together and engage directly with the agriculture industry. These events create space to learn more about the systems that support agriculture, hear from those working in the field, and better understand the challenges and opportunities shaping the future of the industry.
The week will conclude with a screening of World Without Cows at Colorado Mesa University’s Asteria Theatre on March 24, offering a broader look at agriculture’s impact on food systems, soil health, culture, and local economies.
Explore the full schedule of events and register to attend at gjincubator.org/ag-awareness-week/.
A Conversation That Matters to All of Us
At the Grand Junction Chamber, we believe agriculture is a vital part of a strong and connected business community.
Our role is to serve as a convener, bringing together business leaders, producers, policymakers, and community partners to ensure that agriculture remains supported, understood, and positioned for long-term success.
We also work directly with businesses in the agriculture sector to help connect them to the resources, partnerships, and conversations that support growth and long-term sustainability. Whether navigating challenges, planning for the future, or looking to strengthen operations, the Chamber is here to help connect you to the right people and opportunities.
To learn more or get connected, contact Alessandra at alessandra@gjchamber.org.
Because when agriculture succeeds, our entire business community succeeds.